One of the biggest and world-leader cosmetics brand is the Revlon Cosmetics that is known to use popular celebrities in promoting their lines of makeup. It has not only conquered the western countries, but is also known worldwide visioning to provide excitement, glamour, and innovation to every woman through their high quality products at an affordable price.

Revlon Cosmetics never failed to bring out the newest, most sought after, new trends in makeup and it also specializes in skin care, hair care, and fragrance.

No Depression When You Are Looking Great

The Revlon Cosmetics started out in the midst of the Great Depression in the year 1932 by Charles Revson and his brother, Joseph. They partnered with chemist, Charles Lachman who contributed the L in the brand name making it Revlon. They started out with a single product which is the new type of nail enamel wherein the three founders pooled out all of their resources and in turn, developed a new manufacturing process. They used pigments instead of dyes; Revlon innovated and developed a wide range of new shades and colors of opaque nail enamel.

After six years, Revlon Cosmetics became a multimillion dollar company and one of the founders and a brilliant merchandiser, Charles Revson, arrived on the industry at the right time with the right kind of products even though he was often accused of stealing formulas and trends by other cosmetic companies. He perceived that after the World War II, women would be ready to paint up and be glamorized especially with the Technicolor arriving on the film industry. Thus, making the red lips staple to every woman and in turn, perceiving it to be the girl-next-door look.

You See Them On Screen

The Revlon Cosmetics brand is one of the makeup brands that is known for using film and music celebrities in promoting their product. Eva Mendez, Halle Berry, Shania Twain, Kristin Davis, and Queen Latifah are the well known celebrities identified with Revlon Cosmetics. And why do you ask are they using these celebrities to promote their product? Maybe because there is something about a familiar face and we could instantly identify with them or we want to look like them or simply because they are a woman. Whatever the reason may be, it is proven to be very effective.

These celebrities that are spokespeople of Revlon Cosmetics also promote good cause like walking the streets of New York for ovarian and breast cancer. It is one of the charity events that Revlon Cosmetics conducted, clearly speaking out to every woman and every battle that she encounters. There were more than 40,000 participants and in the same way, this cause promotes the beauty and uniqueness of a woman.